Marketing Strategies of Goodbar and its Impact on Consumer Behavior Research Paper

Marketing Strategies of Goodbar and its Impact on Consumer Behavior - Research Paper Example This research would help in identifying the areas where mr.Goodbar’s marketing strategies are effective and where they are lacking in order to influence consumer behavior. Research Methods Comparison For this research paper, three different indepth qualitative research techniques were utilized, i.e. focus group interviews, face to face individual interviews and online research interviews. These three qualitative research techniques are discussed in this section along with their difference with each other, effectiveness in achieving the research objectives and goals, difficulties that might arise by using each of these techniques and their effectiveness in achieving the goals and objectives of present research study. Focus Group Focus group interviews enables a Researcher to act as a moderator and present a situation or case in front of limited number of respondents sitting together. Critics are of the view that focus groups are not an interview rather a discussion that provides handy information and point of views from the respondents’ side to the Researcher. It’s a general perception that the information retrieved from focus group interviews can not be used to conclude the study but it can be used for generating more useful ideas that can be utilized for concluding the research study. Majority of the Researchers use focus group interviews to achieve understanding of general ideas and thoughts about a product that is to be launched in the market and how useful respondents think, the product will be in providing solutions to customers’ needs and wants. The biggest advantage of focus group interviews is that they help the Researcher to observe the reaction of the responses under given conditions and make note of high and low points of responses within the group2 (Blankenship, Breen and Dutka 1998). Face to Face Individual Interviews Face to face individual interviews enables the Researcher to communicate personally with the respondents and collect more in-depth information regarding respondents’ personal vies regarding the topic under discussion. The biggest advantage of conducting face to face individual interviews is that it helps the Researcher to collect information in greater detail and allows him or her to ask counter questions in order to create detailed understanding regarding the issues. Face to face interviews also creates easiness for the respondents to share their views in detail and elaborate their responses according to the tone of the discussion shaping up. Researcher also can acquire further information from the body language of the respondents. One of the major disadvantages of face to face interviews is that they are time consuming and requires more money as compare to other methods3 (Muise and Olson 2007). Online Research

Ethical leadership Assignment Example | Topics and Well Written Essays - 750 words

Ethical leadership - Assignment Example It is evidently clear from the discussion that ethical leadership is more respected and leaders who implement ethical practices in their actions are known to be established as role models by the followers. But this definition has certain constraints because it looks at leadership from a relativist point of view. Other scholars argue that ethical leadership is a theoretical concept that is difficult to be implemented in the practical world. Some authors also indicate that ethical leadership is much dependant on the individual leader and his social and cultural background. Brown, Mitchel, and Trevino conceptualizes ethical leadership as a part of their social learning theory. The social learning theory establishes that the ethical leaders can influence the employees to display ethical behavior by implementing ethical practices in their own activities. Ethical behavior of the leaders helps to establish the visible and powerful position for the leaders in the organization and helps them to get the attention and interest of the employees. An ethical leadership involves different formal and personal instances. Though there are different views regarding ethical leadership, the most common consensus goes to the fact that ethical leadership is critical in improving the effectiveness of organizations in the current business environment. Ethical leadership is emerging as an important concept in the retail industry. The ethical leadership practices in a leading multinational retailer, Tesco Plc. can be sued as a suitable example to demonstrate the importance of ethical leadership in the current business world. The former CEO of Tesco, Tarry Leahy focused on building the business based on morally right values so as to attract conscious and morally like-minded employees and customers. Tarry Leahy demonstrated ethical leadership in his tenure as the CEO of Tesco Plc.